The University of Ohiowa, working on a research grant from the Pepsi Marketing Science Division, has made a startling discovery regarding the true nature of human appetites. After completing their studies they have concluded that all humans are actually vegan, whether they express or repress their true dietary nature or not.
The study was being conducted to help marketers measure the effect of certain visual stimuli in order to maximize advertising reach and potential. They tested visual response phenomena in a number of diverse categories with over two thousand participants. The participants were chosen from a variety of demographic sectors locally available, including different ages, races, socio-economic status and other factors. The tests included numerous exercises in which different physical responses to a wide variety of images were recorded.
One interesting outcome was a statistical anomaly indicating the universality of vegan dietary preferences. In salivation response tests, subjects responded favorably in almost all cases when shown pictures of flowers, vegetation and other plants. However, it was equally true that images of dead animals failed to provoke a significant salivatory response in nearly all participants.
“Despite the stated preferences and history of an omnivorous diet in individuals tested, the results of these studies undoubtedly prove that each and every human is evolutionary and psychologically more suited for a vegan diet and lifestyle,” says Saul Craigan, senior research leader at U of Ohiowa.
“Not quite what we expected, but we are pleased with the results,” said Pepsi Marketing Science Division spokesman Hal Bix. “We will use this knowledge to tailor our advertisements to our audiences most primal nature. Expect to see more bananas and succotash in our commercials in the next several months.”
The Ohiowa Beef Council was not so excited about the news, calling the research “blatant pseudoscience with erratic conclusions drawn from jumbled nonsensical data.”
Moonkiss Yewell, a second year undergrad and secretary of the U of Ohiowa chapter of Meat Is Terrorism, was ecstatic about the results. “This proves what I have already known for a very long time. Nobody wants to eat meat. It is a maligned behavior conditioned in the population by the capitalist patriarchy. Veganism is beautiful and so it is no surprise to me that as animals, we would embrace the beauty of other animals by not eating them.”
Meanwhile we have been unable to reach Jimmy Buffet to ascertain if he will change the iconic lyrics of his song to ‘Black Bean Burger In Paradise’.